Reffof
Built for the Iraqi real estate market

Stop losing buyers between WhatsApp and a notebook.

Every enquiry, property and follow-up in one system — routed to the right agent the moment it arrives, with deadlines the software enforces instead of the team trying to remember them.

Sign in See what it does

The lead arrived. The follow-up didn’t.

None of this is a discipline problem. It is what happens when the record lives in four places.

An enquiry lands on WhatsApp at 9pm and is never written down anywhere.
Two agents call the same buyer. Neither knows the other did.
A manager asks which units are still available and gets three different answers.
Nobody can say which channel actually produced last month’s sales.
Lead management

Every enquiry captured, assigned in seconds

Leads arrive from the website, phone calls and walk-ins. Each one is assigned to an agent immediately — round-robin across the team or by project — and checked against existing records by phone number, so two agents never chase the same buyer.

  • Capture from website, phone and walk-in
  • Automatic assignment: round-robin or by project
  • Duplicate detection by phone number
  • A pipeline you configure: new → contacted → interested → viewing → negotiating → won or lost
  • Source tracking, so you know which channel brought each lead
Follow-ups

A follow-up that slips gets reassigned, not forgotten

Every lead carries scheduled tasks — a call at four, a viewing on Thursday. If a task isn’t handled inside the window you set, it moves to another available agent on its own. And an agent who hasn’t checked in doesn’t receive new work in the first place.

  • Call and viewing tasks with scheduled times
  • Automatic reassignment after a delay you configure
  • Only checked-in agents receive new leads and tasks
  • Reminders and due-date tracking
  • Full interaction history on every lead
Inventory

One list of what you actually have

Photos, video, map location, price, area and type on every listing. Status moves from available to reserved to sold or rented, so “is it still available?” has one answer for everyone who asks.

  • Apartments, land, villas and commercial
  • Available / reserved / sold / rented
  • Ownership and commission details
  • Search and filter by budget, district, area and type
Your team

Who is working, and what it earned

Agents check in when they are available to take work. The system tracks calls, viewings and follow-ups against each of them, calculates commission, and measures the result against their target.

  • Agent accounts with roles and permissions
  • Check-in availability
  • Activity tracking: calls, viewings, follow-ups
  • Commission calculation and reporting
  • Targets and a performance dashboard
Reporting

Answers, not spreadsheets

The funnel from first enquiry to closed sale — agent by agent, channel by channel. Export any of it.

  • Sales funnel and conversion rates
  • Agent performance
  • Property inventory status
  • Lead source performance
  • Data export
Built for where you work

Arabic first — not translated afterwards

The interface is laid out right-to-left from the ground up, not mirrored at the end. Districts are managed data you control, not a free-text field someone spells four ways. And it runs in the browser on the phones your agents already carry.

  • Full Arabic interface with genuine RTL layout
  • English available, set per user
  • Kurdish planned
  • Desktop, tablet and mobile browsers
  • Role-based access — agents see only what they should
  • Complete audit log of who changed what
Roadmap

On the way

Next

Facebook and Instagram lead forms

A submitted instant form becomes a lead in the same pipeline, with campaign attribution attached — no copying between tabs.

Planned

WhatsApp inside the CRM

Send listings and follow-ups from message templates, with the conversation logged against the lead where the rest of its history already is.

These are not available yet.